Youth Engagement

Philly Rising Workshop Teaches Students to Shine at the Philly311 Youth Engagement Program

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Philly Rising Youth Engagement Coordinator Alex Peay has a booming voice and immediately commands the room. Our session on Thursday, October 29th was smaller than other weeks due to an AVID awards ceremony that many of our participants were attending at the same time. But, the group we had was focused and very interested in the presentation and the activity that Alex had organized.

Alex Peay has everyone introduce themselves before getting started.
Alex Peay has everyone introduce themselves before getting started.

Alex opened by explaining what Philly Rising does and how it can help communities affect change. Then he began an ice breaker – the students had to line up in order of birth date without talking. This activity demonstrated how some people naturally want to lead the effort. He talked about leadership and how some students were inclined to take on a more active role trying to direct the group while others seemed to instinctively follow instructions.

The students line up by birthday without speaking.
The students line up by birthday without speaking – non-verbal communication.

After the ice breaker, Alex moved on to his presentation. He spoke to the children about self-branding and how even at their ages (11-18) people are already fitting them into an archetype. The way teachers deem you the class clown or neighbors know you to play music loudly at night for example. He explained that branding plays a significant role in the way that others view you, and what opportunities are available to you. We talked about celebrities, like Mike Vic, who had an extremely successful career until something completely unrelated to football, dog fighting, ruined his reputation and caused him to lose all of his contracts. He gave several other examples. He told the students that it is possible to change your brand, but it is important that you are consistent if you want people to know and respect your brand.

Branding 101
Do you know these brands? Even with the Coca-Cola logo in another language, no one hesitated to recognize it.

We also talked about the importance of networking. Alex defined networking for the students and he explained that everyone who comes through this program to talk to them can become part of their network. He then gave out his business cards and shared some of the nuances of networking, such as reaching out to people regularly to check in, not just when you need something. Alex used Michael Jordan as an example: “How many of you know who Michael Jordan is? Could you call him for a favor?” Alex asks. “Many people say, ‘It is not what you know, it’s who you know.’ I say, ‘It’s not who you know, but who knows you. Build your brand so people know you and think of you when opportunities arise.”

Getting across
The kids finally figure out to work together to make sure everyone gets across to safety. Teamwork makes the dream work.

We closed the session with another exercise. The kids used pieces of paper as rocks and had to get everyone across the river (classroom floor) without touching the water/floor. It took several tries but in the end, the students realized that they had to plan ahead and work together to get everyone across the “river” and successfully complete the activity. It was really interesting to see them work through the process and assess through trial and error the best way to get across the river together.

It was really great to see how engaged the students were with Alex’s presentation. He caught their attention and talked about some important concepts in a way the youth could relate and understand.

High-five
By humanizing government for our youth we aim to encourage, inspire, and educate them on how to work with us to help improve their communities.

The overall goal of the Philly311 Youth Engagement Program is to teach young people about local government and empower them to make a positive change in their community. By teaching them about leadership, branding, and networking we can empower them to take responsibility for themselves, and their neighborhood. Another major factor of our program is that we are humanizing government. Instead of government being some mysterious entity, we are showing students that government is run by people who are just like you. I think that by putting faces like Alex Peay and Joy Soto of the Youth Commission to City government we are really changing the way these students think about government. Hopefully, by meeting these different government employees and getting to know us, the students will be encouraged to work with local government and help make Philadelphia better for all of us.

Young people having fun, connecting, and cooperating to achieve their goals is what Philly311 YEP is all about.
Philly311 YEP is young people having fun, connecting, and cooperating to achieve their goals.